User Experience Design
Big ideas are well and good but it takes work to make them reality. User Experience Design is the collection of tools and methods for figuring out what your customers need to have - and what will wow! them.
This is when it starts to come together. User research gives a fresh perspective. Information Architecture organizes information and flow. Site maps plan pages. Content plans outline material. Wire frames show layout. Usability and accessibility keep things friendly.
This is the most important phase of web design. The full realization of your ideas can only come to be when we collaboratively work out as much forethought as possible, because then design & programming is the easy part.
