Headway's Comprehensive Website
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Services: |  |
Website Management |  |
Digital Marketing | |
Web Applications |  |
Finding the right person for the job is a tough task, but Headway Corporate Resources specializes in doing just that for specialist industries like the medical field, legal services, accounting professionals and sales stars. Under new leadership, the firm revitalized its branding and marketing efforts, leveraging its website as the comprehensive platform for its growth. To manage the site and its many directions, Headway brought on the team that now leads Mighty Ants. From there the site grew exponentially and became a vital part of the business’ operations.
As a marketing tool, our goals led to leverage the site as the primary call to action for all promotional campaigns including direct mail, advertising, radio and email. Through the use of campaign or audience-specific microsites and landing pages, we ensured a consistent message that resulted in higher conversion rates.
Since the firm was multi-disciplinary and spread out across geographies including Canada, this strategy led to industry-specific pages that audiences found welcoming and highly useful. As lawyers, sales staff, office temps and even citizens of Brantford, Ontario visited their specific sites, they found information that made sense for their specific skills or needs from a company that cared about their career track.
On top of its marketing uses, the site became highly practical as a technology tool. Portals were developed to allow job seekers and clients alike to access their accounts, communicate with recruiters, apply or post jobs, review invoices, and improve their relationship with Headway. The website was tied to the company’s front-office software, and leveraged that resource to build loyalty in its constituents.
If you've got a website you're ready to build up into a marketing powerhouse, tell us about it and we'll help you craft a solution that fits your business.
This work was performed by the team that now makes up Mighty Ants. Our screen shots show the work we provided; some sites go on without our input, and may have evolved on their own.
